The basics: Weverse is a mobile app and website owned and operated by HYBE Entertainment, the company behind BTS.
We broke down their main features, pricing, and pros and cons, and how they compare to newer, more niche apps like Phoning and Fab. The three main players are WeVerse, Universe, and Lysn, which combined host the content of more than 100 acts across the industry. The best apps are now global one-stop shops for merchandise, original video content, fan-to-fan interaction, and exclusive posts from the artists themselves. Because even with K-pop artists' frequent updates to Instagram, YouTube, Twitter, and Tiktok, fans are still willing to pay for content from their idols. In the past three years, a handful of platforms have bubbled up to deliver monetized exclusivity, and the ability to message your favorite artist directly - for a price.
Until 2019, merchandise and albums were often only available through third party websites, and official fan communities were hosted on Korean-language forums. The K-pop industry has always been skilled at monetizing fan-artist relationships, but has been frustratingly slow to digitize them.
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